EARLY DAYS RELEASES
CHOP Manifesto
”Redesigning the Hardships of Life”
Inspired by a selection of committed individuals.
Chop is built for those who reject anything short of their goals.
We believe progress is earned - not given.
Every struggle. Every sacrifice. Every uncomfortable step forward. It’s all a part of the process.
Potential is meaningless unless you’re willing to work for who you could be.
Chop represents the decision to keep moving. To challenge yourself. To embrace hardship. To become stronger, sharper and better than you were yesterday.
We don’t dress for where we are.
We dress for where we’re going.
This is more than clothing.
It’s a reminder of the standard you set for yourself.
Chop London.
CHARITIES
At our core, we believe business should be about more than profit. That's why we've made the decision to donate a proportion of our profit to charity. For us, this isn't just a number; it's a commitment to creating real change in the lives of people facing adversity. Every purchase our customers make contributes to something bigger. With each collection, we will support a new charity which revolves around the inspiration and meaning behind the clothing we create.
We hope that by giving back in this way, we can help to create a meaningful difference in peoples lives so that one day we can turn the dream of reducing the impact of these hardships on individuals lives, into a reality.