NEW RELEASES
ABOUT US
”Redesigning the Hardships of Life”
Chop is a premium streetwear brand that aims to fuse hardships of life with design, to create high quality, meaningful clothing. Each piece is made to serve as a symbol of resilience - a reminder that no matter what challenges you face, you have the strength to overcome them. For those who connect personally, let the t-shirts act as a trophy for overcoming difficulties no matter how small.
At some point in your life you will encounter struggles. Everyone does. Chop isn't here to remind you of the difficulties you've faced, but rather exists to mark the progress you've made, and the determination you carry to keep improving.
That kind of resilience is worth wearing. For those who simply appreciate our designs, the clothing has been crafted in a way that prioritises aesthetic and keeps references subtle, making the designs wearable for anyone. Every collection is inspired by a different hardship in life. If we are yet to release a theme that resonates with you, give it time - you'll find your piece. Everyone will. Trust Chop.
CHARITIES
At our core, we believe business should be about more than profit. That's why we've made the decision to donate a proportion of our profit to charity. For us, this isn't just a number; it's a commitment to creating real change in the lives of people facing adversity. Every purchase our customers make contributes to something bigger. With each collection, we will support a new charity which revolves around the inspiration and meaning behind the clothing we create.
We hope that by giving back in this way, we can help to create a meaningful difference in peoples lives so that one day we can turn the dream of reducing the impact of these hardships on individuals lives, into a reality.